The iPad is having a large impact on today’s population. The iPad is even being blamed for the slowing of the PC consumer market. A new survey by Google’s AdMob shows iPad use is taking the place of a wide variety of other activities. The survey of 1,400 tablet users was held by Google’s AdMob, which consistently referred to those being interviewed as being “tablet users”, rather than iPad users. “Tablets are growing in popularity and changing the way that we consume content,” the report noted. “People are spending considerable time with tablet devices and using them to play games, browse the web and search for information. Growth in the tablet market is only accelerating with companies releasing new products, and media companies and developers creating content specifically for these new devices.”
The report did not include that there are over 65,000 unique titles available for Apple’s iPad, while there are about two dozen available for Google’s Android 3.0 Honeycomb tablet platform. Something the report did include though, was that a reported %68 spent at least 1 hour on their tablet each day, and that %82 of them primarily use their iPad at home. Only %28 of the interviewees said their tablet was their main computer, whereas %77 said that their desktop or laptop decreased after they started using a tablet.
More than half the people interviewed said they spend more time on their tablet than reading books or listening to the radio, while more than quarter reported spending more time on a tablet than using the computer or phone, and a third said they spend more time on their tablet than watching T.V.