In a conversation with Bloomberg, RIM co-Chief Executive Jim Balsillie said the Playbook will go on sale in North America in the first quarter of 2010 for “under” $500. Apple’s iPad has an entry price of $499.
“The product will be very competitively priced,” Balsillie reportedly said.
The PlayBook’s sub-$500 price will not likely be achieved with a carrier subsidy, as the first-generation device will not offer integrated 3G or 4G data connectivity. RIM has said it plans to add built-in cellular wireless to the tablet in the future, but initial users will rely on Wi-Fi or shared data from a BlackBerry.