RIM’s PlayBook Will Take On Apple’s iPad With A Price Under $500


When Research in Motion debuts its own touchscreen tablet, dubbed the Playbook, in early 2011, it will be sold at a sub-$500 price that has eluded other competitors of Apple’s iPad.

In a conversation with Bloomberg, RIM co-Chief Executive Jim Balsillie said the Playbook will go on sale in North America in the first quarter of 2010 for “under” $500. Apple’s iPad has an entry price of $499.

“The product will be very competitively priced,” Balsillie reportedly said.

RIM teased the PlayBook, a 7-inch multi-touch tablet, in September. It will run the all-new BlackBerry Tablet OS on a 1024-by-600-pixel display.

The PlayBook’s sub-$500 price will not likely be achieved with a carrier subsidy, as the first-generation device will not offer integrated 3G or 4G data connectivity. RIM has said it plans to add built-in cellular wireless to the tablet in the future, but initial users will rely on Wi-Fi or shared data from a BlackBerry.

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