At this week’s South Florida International Auto Show in Miami, BMW is debuting some new interactive technology that will be appearing at other shows over the coming weeks. The traditional panels that appear next to all the cars are now being replaced by the iPad.
The iPads will allow visitors to use the same configurator found on the BMW website to see what combinations are available and build and price their own favorite. Visitors can enter their contact information for a call from a local dealer or to schedule a test drive after the show. Text of the BMW press release follows.
Isn’t this cool? What’s your opinion?