AT&T revealed the extent of Apple’s U.S. iPhone sales with an all-time best of activations. The carrier activated 5.2 million iPhones in the early weeks of the iPhone 4 launch. The number was vital to AT&T, which added a total of 2.6 million customers to hit 92.8 million total; it may have lost customers without the iPhone’s presence.
The smartphone contributed to many of AT&T’s other improvements. iPhones made up the majority of the eight million “integrated devices” that were switched on during the quarter, which also included messaging phones. It helped push the category to become more than half of AT&T’s regular subscription base and kept the average revenue per person to $63. Its revenue from data plans, even with the new capped tiers, grew 30.5 percent, while 21.5 percent more users had data plans at all.
Having the iPhone gave the carrier its best-ever churn (customer turnover) rate at 1.32 percent, dipping as low as 1.14 percent for the traditional subscribers that include iPhone owners.
More at Electronista